Ingrid Chávez Korkowski
Ingrid Chávez Korkowski
Ingrid Chávez Korkowski
Product & Service Designer
About me
I’m a strategic and Multidisciplinary Designer with over 5 years of experience across UX, Service, Product, and Interaction Design. I help industry-leading companies tackle complex challenges by working across layers, from systems and strategy to interface and behavior. My approach is grounded in behavioral science, shaped by experimentation, and guided by a life-centered perspective. I thrive in ambiguity, think across disciplines, and design for outcomes that create real-world impact.
Experience
Jan 2025 – Present
Behavioral Product & Service Designer
Behavioral Product & Service Designer
BeWay Consulting
•Led the behavioral design strategy for high-impact projects in the banking and automotive industries, collaborating closely with business leadership, CX, marketing, APIs, content, and operations.
•Designed and executed 6+ behavioral experiments, including A/B testing, Google Analytics deep dives, perception surveys, conjoint analysis, and user panels — evaluating not only content and CTAs, but also mental models, user flows (as-is/to-be), and product value framing.
•Applied a data-first approach to every stage of the design process, grounding hypotheses in behavioral science, and validating outcomes through structured experimentation.
•Introduced and institutionalized advanced practices, such as behavioral heuristics audits, decision-friction maps, and cognitive effort scoring. Deliverables combined UX strategy with behavioral economics to drive design decisions.
•Generated tangible business impact in AutoMarket by improving seller onboarding flows, contributing to an increase in catalog inventory, and supporting credit placement through behavioral nudges.
•Acted as the behavioral design specialist on cross-functional squads, mentoring teams and embedding behavioral thinking across research, design, and product strategy.
•Led the behavioral design strategy for high-impact projects in the banking and automotive industries, collaborating closely with business leadership, CX, marketing, APIs, content, and operations.
•Designed and executed 6+ behavioral experiments, including A/B testing, Google Analytics deep dives, perception surveys, conjoint analysis, and user panels — evaluating not only content and CTAs, but also mental models, user flows (as-is/to-be), and product value framing.
•Applied a data-first approach to every stage of the design process, grounding hypotheses in behavioral science, and validating outcomes through structured experimentation.
•Introduced and institutionalized advanced practices, such as behavioral heuristics audits, decision-friction maps, and cognitive effort scoring. Deliverables combined UX strategy with behavioral economics to drive design decisions.
•Generated tangible business impact in AutoMarket by improving seller onboarding flows, contributing to an increase in catalog inventory, and supporting credit placement through behavioral nudges.
•Acted as the behavioral design specialist on cross-functional squads, mentoring teams and embedding behavioral thinking across research, design, and product strategy.
•Led the behavioral design strategy for high-impact projects in the banking and automotive industries, collaborating closely with business leadership, CX, marketing, APIs, content, and operations.
•Designed and executed 6+ behavioral experiments, including A/B testing, Google Analytics deep dives, perception surveys, conjoint analysis, and user panels — evaluating not only content and CTAs, but also mental models, user flows (as-is/to-be), and product value framing.
•Applied a data-first approach to every stage of the design process, grounding hypotheses in behavioral science, and validating outcomes through structured experimentation.
•Introduced and institutionalized advanced practices, such as behavioral heuristics audits, decision-friction maps, and cognitive effort scoring. Deliverables combined UX strategy with behavioral economics to drive design decisions.
•Generated tangible business impact in AutoMarket by improving seller onboarding flows, contributing to an increase in catalog inventory, and supporting credit placement through behavioral nudges.
•Acted as the behavioral design specialist on cross-functional squads, mentoring teams and embedding behavioral thinking across research, design, and product strategy.
Feb 2022 – Jan 2025
Service & Interaction Designer
Accenture
•Led 18+ projects across LATAM, North America, Asia, and Europe, delivering UX and service design solutions for global clients across key industries.
•Employed design research strategy for 8 cross-functional projects, applying methodologies such as in-depth interviews, focus groups, diary studies, mystery shopping, usability testing, heatmaps, benchmarking, personas, journey mapping, card sorting, and heuristic evaluations.
•Facilitated 7 client-facing workshops and 3 internal design sessions, driving alignment, co-creation, and early-stage ideation using behavioral and service design tools.
•Actively participated in the Innovation Hub, contributing to advanced design initiatives involving AI tools and Oculus for immersive prototyping and collaboration.
•Served as a lead in the Service Design and Behavioral Design CoPs, mentoring peers, documenting playbooks, and scaling new ways of working.
•Collaborated with multidisciplinary teams across design, strategy, business, and tech to deliver integrated, user-centered outcomes with measurable value.
•Led 18+ projects across LATAM, North America, Asia, and Europe, delivering UX and service design solutions for global clients across key industries.
•Employed design research strategy for 8 cross-functional projects, applying methodologies such as in-depth interviews, focus groups, diary studies, mystery shopping, usability testing, heatmaps, benchmarking, personas, journey mapping, card sorting, and heuristic evaluations.
•Facilitated 7 client-facing workshops and 3 internal design sessions, driving alignment, co-creation, and early-stage ideation using behavioral and service design tools.
•Actively participated in the Innovation Hub, contributing to advanced design initiatives involving AI tools and Oculus for immersive prototyping and collaboration.
•Served as a lead in the Service Design and Behavioral Design CoPs, mentoring peers, documenting playbooks, and scaling new ways of working.
•Collaborated with multidisciplinary teams across design, strategy, business, and tech to deliver integrated, user-centered outcomes with measurable value.
•Led 18+ projects across LATAM, North America, Asia, and Europe, delivering UX and service design solutions for global clients across key industries.
•Employed design research strategy for 8 cross-functional projects, applying methodologies such as in-depth interviews, focus groups, diary studies, mystery shopping, usability testing, heatmaps, benchmarking, personas, journey mapping, card sorting, and heuristic evaluations.
•Facilitated 7 client-facing workshops and 3 internal design sessions, driving alignment, co-creation, and early-stage ideation using behavioral and service design tools.
•Actively participated in the Innovation Hub, contributing to advanced design initiatives involving AI tools and Oculus for immersive prototyping and collaboration.
•Served as a lead in the Service Design and Behavioral Design CoPs, mentoring peers, documenting playbooks, and scaling new ways of working.
•Collaborated with multidisciplinary teams across design, strategy, business, and tech to deliver integrated, user-centered outcomes with measurable value.
Jan 2020 – Jan 2021
UX Researcher
Materioteca ITESO
•Led research and material experimentation using coffee waste, resulting in viable bio-based construction sheets now used in sustainable architecture initiatives.
•Conducted field research in diverse communities to understand environmental needs, user context, and potential for circular applications.
•Designed and implemented structured testing protocols, including evaluation forms to assess material texture, durability, and adaptability.
•Collaborated with engineering and data teams to validate findings and optimize materials, leveraging SimaPro for life-cycle impact assessment and environmental footprint analysis.
•Supported communication efforts through visual storytelling and data interpretation for grant proposals, stakeholder presentations, and outreach.
•Increased material test efficiency by 25%, accelerating iteration cycles and improving the team's ability to move from concept to validated prototypes.
•Led research and material experimentation using coffee waste, resulting in viable bio-based construction sheets now used in sustainable architecture initiatives.
•Conducted field research in diverse communities to understand environmental needs, user context, and potential for circular applications.
•Designed and implemented structured testing protocols, including evaluation forms to assess material texture, durability, and adaptability.
•Collaborated with engineering and data teams to validate findings and optimize materials, leveraging SimaPro for life-cycle impact assessment and environmental footprint analysis.
•Supported communication efforts through visual storytelling and data interpretation for grant proposals, stakeholder presentations, and outreach.
•Increased material test efficiency by 25%, accelerating iteration cycles and improving the team's ability to move from concept to validated prototypes.
•Led research and material experimentation using coffee waste, resulting in viable bio-based construction sheets now used in sustainable architecture initiatives.
•Conducted field research in diverse communities to understand environmental needs, user context, and potential for circular applications.
•Designed and implemented structured testing protocols, including evaluation forms to assess material texture, durability, and adaptability.
•Collaborated with engineering and data teams to validate findings and optimize materials, leveraging SimaPro for life-cycle impact assessment and environmental footprint analysis.
•Supported communication efforts through visual storytelling and data interpretation for grant proposals, stakeholder presentations, and outreach.
•Increased material test efficiency by 25%, accelerating iteration cycles and improving the team's ability to move from concept to validated prototypes.
Jun 2018 – May 2019
Brand Strategist
Cahero Developments
•Led client-facing efforts to communicate high-value real estate offerings, supporting the full sales journey.
•Designed and iterated sales tools, including a promotional website and marketing collateral, helping increase visibility and lead conversion by over 30%.
•Conducted informal user research through direct interaction with prospects, identifying pain points and tailoring messaging to improve client experience.
•Maintained relationships with international stakeholders across Mexico, the U.S., and UAE, supporting project delivery and ensuring alignment with client expectations.
•Improved sales funnel performance by mapping buyer journeys and refining digital touchpoints, contributing to more efficient onboarding and follow-up processes.
•Led client-facing efforts to communicate high-value real estate offerings, supporting the full sales journey.
•Designed and iterated sales tools, including a promotional website and marketing collateral, helping increase visibility and lead conversion by over 30%.
•Conducted informal user research through direct interaction with prospects, identifying pain points and tailoring messaging to improve client experience.
•Maintained relationships with international stakeholders across Mexico, the U.S., and UAE, supporting project delivery and ensuring alignment with client expectations.
•Improved sales funnel performance by mapping buyer journeys and refining digital touchpoints, contributing to more efficient onboarding and follow-up processes.
•Led client-facing efforts to communicate high-value real estate offerings, supporting the full sales journey.
•Designed and iterated sales tools, including a promotional website and marketing collateral, helping increase visibility and lead conversion by over 30%.
•Conducted informal user research through direct interaction with prospects, identifying pain points and tailoring messaging to improve client experience.
•Maintained relationships with international stakeholders across Mexico, the U.S., and UAE, supporting project delivery and ensuring alignment with client expectations.
•Improved sales funnel performance by mapping buyer journeys and refining digital touchpoints, contributing to more efficient onboarding and follow-up processes.
Education
Bachelor’s Degree in Integral Design
ITESO, Jesuit University of Guadalajara | 2016 – 2021
Certifications
2025
Adobe Target Professional
2025
Continuous Product Design (CPD)
2025
Quantum Metrics- Fundamentals & Fundations
SCRUMstudy, 2024
Scrum Developer Certified (SDC)
Coursera, 2024
Google UX Certificate
edX, 2022
Sustainable Packaging in a Circular Economy
Conferences
Speaker – UXPA 2025 (Amsterdam)
“Unlocking the Power of Behavioral Design for Seamless User Experiences”
Skills
Soft
• Strategic Thinking
• Collaboration
• Storytelling
• Critical Thinking
• Creative Leadership
• Agile Methods
Hard
• UX/UI Design & Prototyping
• Usability Testing
• Research & Behavioral Insights
• Systems Thinking
• Service Blueprints & Customer Journeys
• Experimentation
• Value Proposition Design
• Experimentation
• Service Blueprints & Customer Journeys
• Behavioral Economics
• Systems Thinking
• Research & Behavioral Insights
Languages
• Spanish – Native
• English – Advanced
• French – Moderate
• German – Basic
Software
·Ai · Ps · In · Lr · Xd · Figma · Miro · Notion · Quantum Metrics · Adobe Target & Analytics
References
Fabiola Contreras - Accenture Service Design Associate Manager +52 55 3137 7905
Natalia Aidee Garcia Sanchez - BBVA
Behavioral Economics Discipline Manager
+52 5548301233